Mountain View Chamber of Commerce | March 2021 - October 2022
MARKETING AND EVENTS MANAGER
- Lead producer for Mountain View Art & Wine Festival (150,000+ attendees)
Operated a $500,000 event budget, exceeded revenue goals
Managed key relationships with agency, design team, vendors and City
- Produced virtual events during Covid with an increased revenue of 49%, increased attendees by 60% and maintained 8.5/10 satisfaction survey score
- Hosted the first ever Taste of Mountain View Food & Wine Walk
Sold out the event selling over 500 tickets
Recruited 30+ participating wineries/restaurants and 50+ volunteers
Databricks | July 2019 - March 2021
SENIOR EVENTS SPECIALIST
- Pivoted conference to a 65,000+ virtual event with 7 weeks notice
- Managed the budget, plans & fulfillment for gamifying virtual conference
- Created complex staffing plans for our 450+ person internal team
- Organized our Women in Data panel event sourcing a diverse speaker lineup
- Rolled out new brand & swag to company, hosted trainings for new process
- Spearheaded pilot program with Canva, helping to scale our design process
Rainforest QA | Dec 2018 - May 2019
EVENTS MANAGER
- Managed $400,000 events budget
- Built yearlong strategy for conferences, customer events and VIP events
- Planned and executed a 150+ Sales Kick-Off within 5 weeks of starting job
- Ran most successful sponsored event with a total of 751 leads and 223 MQLs
- Piloted a thought leadership meetup series
- Developed sales enablement documents & summaries for stakeholders
- Utilized results-driven approach & data analyses for future events
PlanGrid | Mar 2017 - Nov 2018
GLOBAL FIELD MARKETING COORDINATOR | June 2018 - Nov 2018
SENIOR COORDINATOR, MARKETING EVENTS | Mar 2017 - June 2018
- Executed planning and logistics for 400+ yearly trade shows & hosted events
- Supported our Corporate Events Manager in our first annual user conference
- Oversaw events marketing collateral & swag inventory, sales and distribution
- Collaborated with Sales, Demand Generation, Product Marketing, & Design
- Handled third-party vendors and event management software
- Built Marketo campaigns including invitations, landing pages and emails
The Drew School | Oct 2013 - Jun 2016
MARKETING ASSOCIATE | Jun 2014 - Jun 2016
MARKETING ASSISTANT | Oct 2013 - Jun 2014
- Planned and produced events for Development & Admissions offices
- Increased social media followers by ~200% across channels
- Spearheaded implementation of new brand identity during rebranding
- Designed print and web graphics and created promotion materials
- Managed website, calendars and communications with community